Persona & Journey Map

Scenario & Journey Mapping

Alexander is giving a presentation at a tech conference in Atlanta next week. He realizes his laptop is not functioning properly, and needs to order a replacement in time so that it arrives before his trip.

From the Scenario you can see the Journey map of Alexander process from using the site to find the laptop he needed to checkout. He then realizes there is no guest checkout, but he still decided to buy it because he went through a long process to finally finding the right laptop. He was not happy, he didn't want to make another account from another site but the deal was to hard to pass.